Project : Hair for Hope (Won Bronze Cannes award)
Name : Hope
Client : Leo Burnett
This is illustration that hasn’t been use in the project so I could publish to Behance.
The idea is that to encourage in people of being cure in chemotherapy of cancer.
So the entire project is using hair of real patient to create artwork.
This part of illustration was suppose to be in printing media part but the project is delay so
I’m not sure that if this will use in the future.
The idea of illustration is using typo illustration to tell the story of Love that give you hope.
Love from lover , love from parents and family that use the animal as symbolic because
they are pure and suitable of this project.
The Original exhibition please visit here
Creative Director : Puripong Limwanatipong
Artist: Imhathai Suwatthanasilp
Concept by: The Leo Burnett Group Thailand
Leo Burnett Thailand has sponsored an art exhibit featuring original art sculptures
created from the hair of chemotherapy patients. The sculptures will be available
for purchase, with all proceeds going to benefit cancer patients.